In Phase 2 of our list segmentation feature, you can now take your campaign activity-based engagement efforts to the next level.We have now introduced ‘Use Cases’, which will allow you to find all contacts on your list(s) using more targeted, personalized parameters for each audience.
New advanced Use Cases search parameters include:
Location (Country, State, City, or Zip Code)
Birthday (day, month or year) or Age
When searching by state for example, segment all customers on your list using the parameters ‘State is’, ‘State is not’, ‘State starts with’, or ‘State contains’
Use this segment type for geo-targeted promos to send a free shipping offer or promotional starter pack to audiences in select regions.
Offering the ability to search by day, month, or year, you can now easily find all customers born within a specific time frame such as ‘November’ or on ‘January 21’.
Send your customers a ‘Happy Birthday’ shout out email or coupon on their special day with this use case.
If you’re planning an in-store focus group and want to reach your customers quickly, use ‘Phone Number’ segmentation to search by ‘Home’, ‘Work’, ‘Mobile’ or ‘ Fax’.
You can use area code digits specifically, or search by any digits in their number.
To get an even better understanding of Phase 2 of List Segmentation, click on the video below to see a demo of three quick examples of the expanded functionality.
If you want to segment by more than one parameter at a time, checkout this article.