Is your email marketing is done when you click the Send button? For more insight into how your subscribers are interacting with your email check out your reporting. Every time you send out an email we'll provide you stats and feedback about how your subscribers interacted with it.
Overall Message Stats
We give you a snapshot of all the important data from your email at the top of the page. Here’s what you’ll see:
All of this information will be automatically synced with Salesforce and the VR Message object will have this same information for your Leads and Contacts.
If you share your email on social media, we’ll also give you stats on how people interacted on your selected platforms.
Below the snapshot of email stats we have all the details on what your readers did with the email. Each tab will show you specifically who took the action specified by the tab. So on the Opens tab you’ll see a list of everyone who opened the email, the Clicks tab will show you which links were tracked and you can view who clicked each link. In the top right of this section you have the option to download all your email stats as a CSV file.
Opens - We’ll show the First Name, Last Name and Email address for each person who opened the email, plus the date and time the email was opened.
Clicks - This tab will have all the links that were tracked in your email. To the right you’ll see the number of times each link was clicked, and by clicking this you can see who clicked the link and the time and date they did.
Unsubscribes - Any time someone unsubscribes we’ll take care of it right away. Unsubscribes are governed by anti-spam laws around the world, so they’re pretty important. The address will be marked as unsubscribed on your VR list, and once the automatic sync happens, the Email Opt out box will be checked in Salesforce.
The last part of this page shows all of the lists you mailed this email to. It could be one or many, depending on what you selected at the time of sending.
Here’s what you’ll find here: