For more insight into how your subscribers are interacting with your emails or social posts, check out your reports. Every time you send an email, we'll provide stats and feedback about how your subscribers interacted with it.
To view your campaign statistics, head to the Messages page and then select View Report.
If your campaign consists of multiple messages, you will be redirected to the Report Overview page, which includes all of your sent emails or social posts. Here you will see each email’s click and open rate. If your email included social share buttons, you will also see the number of views on the right:
At the top right of the reports section, you may see the following options: View Email & Share, View Social Post, and Download Reports.
View Email + Share: Here you will be able to view the email you sent. You will also have the following options:
View Social Post: If you've already created a social post, you will see the option to view the text in your post.
Download Reports: Here you can download a report for your most recent campaigns or this specific one.
If your campaign consists of multiple messages, you will see all of the social posts or emails sent after you have clicked View Report. In this case, click on the email statistics to be directed to the Overview page.
The Overview page contains a summary of your email statistics. For more information on user engagement, click View. Here you see who opened your email, which links were clicked, and more. You will also be able to download the information or create a new email list. Select Download List to download a CSV file containing the information displayed or you can create an email list in VerticalResponse by selecting Create a List.
The email analytics report contains the following information:
On the Overview page, you will see our Advanced Reporting features, which include device information, location, a heat map and more. To learn about these features, check out this article.
Social Post Analytics
If your campaign consists of multiple messages, you will see all of the social posts or emails sent after you have clicked View Report. If you have selected a social post, you will be redirected to the Social Post Analytics page. At the top right corner, you have the option to view your social post.
The social analytics report contains the following information: