VerticalResponse - Sending a Follow-Up Email VR2 HelpCenter - Sending a Follow-Up Email
 

 


Sending a Follow-Up Email

It’s important to stay in touch with your customers, and a follow-up email is an easy way to do that. Once you click send or schedule for an email, you’ll have the option to resend it automatically to the nonresponders of your campaign; those who didn’t open or click a link. We’ll create the list for you and automatically send the email at the time you want it to go.

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We’ll first let you know that your email has been sent or scheduled to send. Then you’ll have the option to send a Follow-Up Email.
1. Choose how long to wait to send the Follow-Up Email; we recommend waiting 3 days to give your readers a chance to open the first one, you can wait longer if you like. We won’t let you send it less than 3 days later to avoid having your customers feel like you’re spamming them. We’ll send it at the same time your first email was sent.

2. Enter a new subject line. It’s best to use a new subject line since the first one wasn’t successful with this group of people. You will need a new one, the system won't let you use the first subject line.


3. Schedule your email to go by clicking the button in the bottom right corner.
Follow up email
You’ll see a new status on the Messages page, Email + Follow-Up so you’ll know what emails already have an automatic follow up email scheduled.


New Status on Messages

When you click on the name of the email you’ll be able to see basic reporting for both emails at the top left of the page. And you can drill down to get more details on either or both of the emails.

For more info on why you should use a follow up email, check out this blog post.




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