Delivering email seems pretty straightforward, right? You upload a mailing list, create an email, hit send, and then mighty wizards transport that email to your recipients through the use of handcrafted cables and powerful laser beams. What more could you possibly need to know about this process? As it turns out, loads more.
As anyone who has sent more than a few pieces of commercial email knows, there is much more to it than that. Nothing has a bigger impact on the bottom line of an email campaign than seeing that email delivered properly and then opened by as large a range of recipients as possible.
This leads to two questions: what does VerticalResponse do to ensure email is delivered? And what can you do to ensure your email is getting in front of as many recipients as possible? Check out our free guide for more help and information on this topic.